January 18, 2019 | 3:00 PM - 4:15 PM | $40.00
St. Anthony Hotel, Swearingen Room
From Nas to Jay-Z and Cognac to Champagne, the impact of hip-hop culture on consumer drinking habits cannot be denied. But why do customers ask for certain liquors, and how do artists hook up with certain brands? In this session, we'll look back on early aspirational mentions of liquor in hip-hop and link it to today’s drinking trends, company ownership and hip-hop brand ambassadors.